Friday, July 1, 2011

Warm weather boosts lager sales

29 June 2011 Last updated at 10:42 GMT Lager can Sales of Tennent's lager increased by 4% compared to the same time last year Unseasonally warm spring weather helped boost sales of the Scottish lager, Tennent's, according to its owner.

Sales of Tennent's between March and May were up 4% on the same period last year.

Dublin-based C&C Group said Tennent's recorded a robust performance - revenue from sales of Tennent's grew faster than the volume of sales a result of price rises.

It added that good progress continued to be made in the Republic of Ireland.

Overall, the company's outlook for the months ahead was less optimistic.

C&C, whose other brands include Magners and Bulmers, said trading in June had been relatively weak compared to last year because of poor weather. In 2010, June sales were also boosted by the World Cup.


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